VoC research with consulting rigor
Win/Loss analysis, churn studies, NPS deep-dives, and satisfaction research—all with MECE-structured insights and client-ready deliverables.
VoC use cases we support
Win/Loss Analysis
Understand why deals close or fall through. Identify patterns across your client's sales pipeline.
Churn Analysis
Surface the real reasons customers leave. Move beyond exit surveys to deep qualitative insight.
NPS Deep-Dives
Go beyond the score. Understand the drivers behind promoters and detractors.
Customer Satisfaction
Map the customer journey and identify friction points with structured interview analysis.
The Thesis Strategies VoC framework
A structured approach to voice of customer research that delivers actionable recommendations:
Sample VoC Dashboard
“Our client's executive team said this was the most actionable VoC study they'd ever seen. The MECE structure made the recommendations impossible to ignore.”
Client-ready deliverables
Every VoC engagement includes professional outputs formatted for client presentation.
Elevate your VoC practice
See how Thesis Strategies can deliver more actionable customer insights, faster.